Transforming complex products and platforms into simple, human-centred, delightful experiences.
Hi, I’m Tim — a Product Designer and Experience Design Director with 20+ years of experience designing complex enterprise platforms for global organisations.
Much of this work sits in complex environments where multiple teams, stakeholders and legacy systems intersect. These programmes often require structure around ambiguous problem spaces, clear experience vision, and alignment between strategy and product delivery.
Large digital transformation initiatives frequently involve designing and implementing enterprise CMS platforms such as AEM, Optimizely and Sitecore, working closely with executive stakeholders, product and engineering teams.
Even in large programmes, the work benefits from hands-on design where it matters most — particularly around interaction design, prototyping and the critical journeys that shape the overall experience.
Recent clients
Spire Healthcare • BNY Mellon • Samsung • Barclays • Comcast • Santander • Oxford Risk
Core capabilities
Spire Healthcare • BNY Mellon • Samsung • Barclays • Comcast • Santander • Oxford Risk
Product & Experience Strategy
Enterprise UX Leadership
Digital Transformation Programmes
Design Systems & Scalable Platforms
Complex CMS Ecosystems (AEM, Optimizely, Sitecore)
Product Vision & Interaction Design
Senior Stakeholder Management
Design Team Leadership & Mentorship
AI-Enabled Product Design Workflows
What I Deliver
Depending on the project I deliver a wide range of product design artefacts, including:
User journeys
Competitive analysis
Information architecture
Wireframes & prototypes
Concept designs
Hi-fidelity product designs
Design systems
Leadership & Collaboration
I thrive in cross-functional teams — whether leading them or embedded within them — and bring energy, clarity and momentum to the work.
My leadership approach focuses on:
Inspiring teams to aim high and do their best work
Building strong, supportive team cultures
Developing trusted, long-term client relationships
Helping stakeholders understand what great design can unlock
Coaching and growing engaged, motivated design teams
Collaborating across strategy, creative, design, content, technology, SEO and data science
I’m also a proud BIMA Awards Judge, which keeps me closely connected to emerging trends, ideas and innovation across the industry.
Tools
Outside Of Work
I live in Surrey with my wife Sophie and son Gabriel. I’m passionate about traveling the world, film & music, and zooming around the countryside on my bicycle. I enjoy playing my vintage Telecaster and occasionally writing a few tunes - yup, there’s a sketchy MTV video online to prove it. Plus, I’m an avid board gamer.
I always love a good cuppa tea and a hearty chat about, well, pretty much anything. So if you are equally curious, chatty, and would like to connect, reach out!
e timwolfdigital@gmail.com m 07375 981 251