Hi, I’m Tim — a Product Designer and Experience Design Director with 20+ years of experience designing complex enterprise platforms for global organisations.

Much of this work sits in complex environments where multiple teams, stakeholders and legacy systems intersect. These programmes often require structure around ambiguous problem spaces, clear experience vision, and alignment between strategy and product delivery.

Large digital transformation initiatives frequently involve designing and implementing enterprise CMS platforms such as AEM, Optimizely and Sitecore, working closely with executive stakeholders, product and engineering teams.

Even in large programmes, the work benefits from hands-on design where it matters most — particularly around interaction design, prototyping and the critical journeys that shape the overall experience.

Recent clients

Spire Healthcare • BNY Mellon • Samsung • Barclays • Comcast • Santander • Oxford Risk • Toyota

Core capabilities

Product & Experience Strategy

Defining experience vision and aligning it to business objectives across complex, multi-stakeholder digital transformation programmes.

Enterprise UX/UI Leadership

Leading design at scale — from information architecture and design systems to interaction design and the critical journeys that define product quality.

Digital Transformation

Designing and implementing enterprise CMS platforms — AEM, Optimizely, Sitecore — working closely with executive stakeholders and engineering teams.

Design Systems & Platforms

Building scalable, accessible component libraries and design languages that enable teams to ship consistently and at speed.

Design Team Leadership

Building strong team cultures, coaching designers, and creating the conditions for people to do their best work on high-stakes programmes.

AI-Enabled Design Workflows

Integrating AI tools and thinking into the product design process — accelerating discovery, prototyping, and decision-making without losing craft.

I thrive in cross-functional teams — whether leading them or embedded within them — bringing energy, clarity, and momentum to the work.

My leadership approach focuses on:

• Inspiring teams to aim high and do their best work

• Building strong, supportive team cultures

• Developing trusted, long-term client relationships

• Helping stakeholders understand what great design can unlock

• Coaching and growing engaged, motivated design teams

• Collaborating across strategy, creative, design, content, technology, SEO and data science

I’m also a proud BIMA Awards Judge, which keeps me closely connected to emerging trends, ideas and innovation across the industry.