Tim Wolf

About

 

About me

Hi, I’m Tim. I’m a Lead UX/UI and Experience Design Director with 20+ years of experience designing complex, enterprise-scale digital platforms for global organisations in industries like consumer electronics, healthcare, finance and automotive.

I started out as a visual designer and grew into UX by working with big agencies and enterprise clients. That means I care just as much about craft, brand and clarity as I do about usability, customer experience and making complex systems feel simple.

I lead end-to-end experience work — from early discovery and messy problem spaces through to delivery and launch. I’m at home bringing structure to ambiguity, shaping experience vision, and helping teams turn strategy into digital products that actually work.

I’ve led transformation projects to design and build large enterprise CMS platforms including AEM, Optimizely, and Sitecore, partnering closely with senior leaders, product and engineering teams. I’m comfortable at exec level, but I stay hands-on where it counts — especially around interaction design, prototyping and the critical journeys that make or break an experience.

Skills & expertise

I specialise in end-to-end experience design, covering the full journey from insight to execution. My core strengths include:

  • User-centred design

  • UX/UI and product design

  • Conceptual thinking & experience storytelling

  • Systems thinking & design at scale

  • Design management & delivery

  • Stakeholder leadership & collaboration

 
 

What I Deliver

Depending on the challenge, I lead and produce a wide range of experience and design outputs, including:

  • User journeys & journey maps

  • Competitive analysis

  • Information architecture

  • Wireframes & prototypes

  • Design concepts & product designs

  • UI & UX designs

  • Design systems & playbooks

 

Leadership & Collaboration

I thrive in cross-functional teams — whether leading them or embedded within them — and bring energy, clarity and momentum to the work.

My leadership approach focuses on:

  • Inspiring teams to aim high and do their best work

  • Building strong, supportive team cultures

  • Developing trusted, long-term client relationships

  • Helping stakeholders understand what great design can unlock

  • Coaching and growing engaged, motivated design teams

  • Collaborating across strategy, creative, design, content, technology, SEO and data science

I’m also a proud BIMA Awards Judge, which keeps me closely connected to emerging trends, ideas and innovation across the industry.

Tools

Outside Of Work

I live in Surrey with my wife Sophie and son Gabriel. I’m passionate about traveling the world, film & music, and zooming around the countryside on my bicycle. I enjoy playing my vintage Telecaster and occasionally writing a few tunes - yup, there’s a sketchy MTV video online to prove it. Plus, I’m an avid board gamer.

I always love a good cuppa tea and a hearty chat about, well, pretty much anything. So if you are equally curious, chatty, and would like to connect, reach out!

e timwolfdigital@gmail.com m 07375 981 251