Recent clients

Spire Healthcare • BNY Mellon • Samsung • Barclays • Comcast • Santander • Toyota • Oxford Risk • Mercor

Core capabilities

Experience Strategy & Direction

Defining experience vision and principles, and aligning them to business objectives across complex, multi-stakeholder transformation programmes.

Design Systems & Governance

Building accessible, scalable component libraries, and the standards and governance that keep experiences consistent as teams, services and content grow.

Enterprise UX/UI

Information architecture, interaction design and high-fidelity UI for the critical journeys that shape customer experience.

Digital Transformation & CMS

Designing experiences for enterprise CMS platforms such as AEM, Optimizely and Sitecore, including modular templates and content models that scale across services, markets and brands.

Cross-functional Leadership

Acting as a senior design authority across marketing, digital, technology, content and engineering, turning competing needs into shared experience standards.

AI-Enabled Design Workflows

Using Claude Code, Figma MCP and other AI tools to accelerate analysis, exploration and prototyping without losing craft.

I do my best work embedded in cross-functional teams as a senior, hands-on design authority. I bring clarity to ambiguous problems, set the standards everyone designs to, and stay close enough to the work to make sure the details are right.

That means:

• Setting clear experience principles and standards, and helping teams apply them

• Staying hands-on where it matters most: key journeys, interaction models and prototypes

• Helping stakeholders see what great design can unlock for customers and the business

• Raising the craft of the designers around me through critique and example

• Collaborating across strategy, content, technology, SEO and data

I'm also a proud BIMA 2023 Awards Judge, which keeps me connected to emerging ideas and innovation across the industry.