Career History

September 2021 - May 2023

Rightpoint, London

Group DESIGN DIRECTOR, EMEA Leadership

At Rightpoint my key role was to develop an Experience, Product, and Content Design practice. I partnered with regional leads to help develop growth opportunities for the EMEA business. As part of a response team, I consulted with a number of businesses to help guide their product visions and strategies. I led a number of pursuits through to winning new business for the region. In addition, I was hands-on each day with design and creative duties that included running workshops, designing and prototyping concept designs, and developing and designing content for a number of clients in the US & EMEA.

Project Highlights

Morgan Stanley digital product integration and design
Koch Industries digital product innovation design
SA Toyota/Lexus experience & product design
Santander product design
AON global sales enablement toolkit

2013 – June 2021

Razorfish, NYC

VP, Group creative director

I joined Razorfish as an Associate Creative Director tasked to lead visual design for a range of national and global brand experiences. During my time there, I lead multi-disciplined teams to deliver large-scale enterprise marketing experiences, digital products, visual identities, and brand content. From 2018-2021 I was the global creative & design lead for the Publicis Samsung Team where I helped grow a brand marketing account. Throughout my time at Razorfish, I remained very hands-on as a practitioner and as a leader.

Project Highlights

Samsung samsung.com re-vamp, product design, brand content creation, social, marcoms, commerce
TE Connectivity digital business transformation program included marketing and DTC experience design
Barclays digital product innovation design
Chubb experience design and digital brand evolution
Cigna product design, product visual identity origination
Comcast Business platform re-design (Marcom Platinum Award)
Freddie Mac product design, product identity
Hearts On Fire experience re-design, digital brand evolution

2013

Freelance, NYC

Associate creative director

Digitas, McGarry Bowen, Purpose, Organic

For most of 2013, I sharpened my UX/UI/Content design & art direction skills at a variety of design agencies.

Project Highlights

AMEX Shop Small Business Saturday Microsite
Staples Omnichannel creative pitch: Won 360 AOR
Everytown for Gun Safety Platform & Branding
Ethicon J&J Product Concept Design

2012 – 2013

AOL, NYC

Design director

At Aol I lead a design team to re-imagine The Daily Finance, Aol’s consumer finance hub. This included re-designing the site experience and lead to championing the development and implementation of a new brand identity.

Project Highlights

Aol DailyFinance Platform Re-Design, Re-Brand
Aol Savings Challenge Product Design, Visual Identity

2010 – 2012

Atmosphere Proximity/BBDO, NYC

SENIOR ART DIRECTOR
UX/UI Designer

At Atmo I lead the design for the Citi bank account. In between account work, I conceived and co-created the award-winning 2011 Big Ad Gig site.

Project Highlights

Citibank Citi MasterCard & Google Wallet Microsite, Flagship Media Wall Display Promos, CRM/Email
Duncan Hines Website/Mobile App
The Big Ad Gig Website (4xW3 Awards)
Hertz Campaign (Webby Award)

2008 – 2010

Freelance, NYC

aRT director
Senior ui dESIGNER

Razorfish, Proximity, Sapient Nitro

I spent a diverse couple of years after leaving Rufus Leonard freelancing for some great agencies. I was involved with numerous pitches to updating existing sites plus single-handedly conceiving and developing new brand experiences for web and video.

Project Highlights

Capital One Credit Cards Website (UK)
Pantene Microsite, Banner Ads
Tradefair Website, Banner Ads
Mars Extranet

1999 – 2008

Rufus Leonard, London
(now part of Frog/Capgemini)

Senior designer
motion designer
A/V Studio manager

Rufus was my second home for nearly ten years where I developed my design skills. I had a world-class environment in which to grow as a UX/UI designer, art director, and motion designer. In any given week, I could be evolving new brand identities or designing and testing websites and products in the Rufus usability lab.

Project Highlights

BT Extranet
Churchill Rich Media Banner Ad Campaign
O2 (Telefonica) Interactive Microsite
ICON Visual Identity Development and Brand Guidelines
Lloyds TSB Visual Identity Development and Brand Guidelines
National Portrait Gallery Visual Identity Development and Brand Guidelines
Nirah Brand Video
QinetiQ Corporate Promotional Video, Technology Showcase Microsite, Showreel 
Royal Mail Exhibition Sales Video and Interactive DVD

Education

Central Saint Martins

City & Guilds Animation Character Design

Winchester School of Art

BA (Hons) Fine Art/Art & Design History

Reigate School of Art and Design 

Diploma in Art and Design

Sutton Manor Grammar School