CIGNA
Digital First Health Insurance
Engaging an active YOUTH audience to build brand loyalty
Spark is a digital-first healthcare product & service designed to engage a younger, active consumer in new and exciting ways.
I lead a design team to create Spark, a product & service offering for Cigna Insurance.
At the heart of Spark was an app that gave customers access to a range of product features and services including;
Customization, Telemedicine, Prescription Refills, a Fitness Coach, Partner Integration, and Smart Search.
The product experience was designed to introduce customers to Spark through a straightforward conversation approach. Dynamic photography, striking graphics, and an active brand voice explained the differences between Spark. The content teasing out coverage, service features, and a click-to-chat feature eased customers into plan discovery.
Project: Product Design Innovation
Role: Creative Director/UX/UI Design Lead
Agency: SapientRazorfish, NYC