CHUBB
Two classic insurance brands become one
Future-proofing customer journeys and experience
Project B2C/B2C Marketing Experience | Role Creative Director/UX Design Lead | Agency Razorfish
The Challenge
Chubb is a leading US global property and casualty insurance firm. The European Insurance giant ACE Limited acquired Chubb with a view to keeping the Chubb name and relaunching it as a unified global brand.
The Solution
To ease partner and consumer concerns about the merger and introduce a new brand identity, the team developed a plan to launch a new experience for customers to access their products and services with ease. In addition, a customer-focused messaging strategy was developed for the day of the launch.
Digital Style Guide & Component Library
As part of the design development process, I created a digital style guide with my team to enable developers and designers to create a consistent site experience. The following slides show excerpts from the 126-page guide.
